I am a pretty savvy customer and I can usually see through what the advertisers are trying to get readers or viewers to do with their campaign. (and usually get annoyed with them trying to shape our opinions with their tactics)
Desperate Housewives recently finished airing in NZ and the show following Desperate Housewives is “The Mentalist”. I didn’t really know what it was about but after seeing some cool campaigns around Auckland city I wanted to see it.
Advertisers wanted to get people to see the show, and I knew that’s what they wanted to do yet I still wanted to see it! (I call this GREAT campaign!)
I don’t know if they do identical campaigns around the world for a TV show - but here’s what they used on billboards to promote the show in Auckland, New Zealand.




